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You?re ready to put your home or land (house, townhouse, condo, apartment, farm, ranch, finished lot, raw land, etc.) on the market as a FSBO (for sale by owner). You?ve priced your property appropriately and gotten it ready to show. How are you going to market it so that it gets exposure to enough potential buyers to actually sell?

Signs

In some parts of the county, the real estate market is so hot that you need do little more than buy a ?for sale by owner? sign at the nearest hardware store. Simply put it in a prominent position on the front of your house and stand back.

In other areas, a great deal more marketing is needed, but a ?for sale by owner? sign is a good place to start. Directional signs (?home for sale? with an arrow) at intersections leading the way to your property are useful, too, if your location lends itself to that.

Classified Ads

A classified ad in your local newspaper is a good idea and is generally not expensive. A short ad repeated a number of times is apt to be more effective than a long ad run once, or only a few, times.

Bulletin Boards/Posters

Are there bulletin boards where you work? In neighborhood shops and restaurants? At your church? Any place you, or members of your family, frequent that has something like a bulletin board is a good place to post notices of your property?s availability. If you have the use of a digital camera and a computer, you might want to do a one-page poster with several photos of your house, a description and contact information. Consider having tear-off strips at the bottom with your phone number repeated on each strip.

Magazines